International Day for Biological Diversity

The Value of Nature: How Real-Time Data is Unlocking the Future of Biodiversity

Following yesterday’s International Day for Biological Diversity, we are keeping the momentum going by reflecting on a massive paradigm shift currently underway in how the world calculates wealth. For decades, the global economy has treated nature as an infinite, free resource. We calculated the economic value of a forest by the price of its timber, and the value of an ecosystem by the land cleared for development.

But conservationists and forward-thinking economists are asking a fundamental question: What if we structurally value a living, breathing ecosystem more than a destroyed one?

In a recent, high-profile feature by Fortune, our director, Dr. JakeWall, CEO Wildlife Dynamics, pulled back the curtain on how advanced technology is turning this concept into a reality. By leveraging EarthRanger—a revolutionary data platform utilizing real-time visualization and predictive AI tracking—we aren’t just protecting wildlife on the ground; we are building the financial foundation needed to fund global conservation forever.

Moving From “Reactive” to “Proactive” Protection

At its core, EarthRanger acts as the central nervous system for vast, vulnerable landscapes. It integrates data from satellite collars, ranger patrol radios, camera traps, and weather monitors into a single, live map.

As the Fortune piece highlights, this allows field teams to shift from a reactive state (discovering a poaching incident after it occurs) to a proactive state. If an elephant stops moving unexpectedly, or if an asset behaves abnormally, the AI flags it instantly. It coordinates frontline rangers, mitigates human-wildlife conflict before it impacts local communities, and keeps wildlife safe.

EarthRanger and Biodiversity Credit Markets

You have likely heard of carbon credits, but biodiversity credit markets are the next frontier. Under this framework, companies, governments, and philanthropists invest directly in the preservation of specific habitats.

The catch? Investors want proof. They need to know that if they fund a square kilometer of African savannah, that ecosystem is actually staying intact; that the elephant populations are thriving, and the biodiversity is being protected.

But having this mountain of precise, undeniable data does something even more profound. It solves the biggest obstacle holding back global funding for conservation: providing absolute proof to investors that their money is actually saving wildlife!

Because EarthRanger tracks landscape data continuously, it provides the transparent, up-to-date verification that financial markets require. We can now prove, with definitive data, that a protected area is being managed effectively.

Nature = Value

As Jake perfectly summarized in his interview, long-term wildlife protection requires a fundamental rewrite of how global financial markets perceive the natural world.

“If you can’t value it, you can’t protect it. We have to change the macroeconomics so that nature equals value.” > — Dr. Jake Wall, Fortune

When we give global markets a verifiable, data-backed mechanism to invest in living nature, protecting an elephant or a pristine migratory corridor ceases to be a charitable expense—it becomes a measurable, protected, and valuable asset to the world.

The Path Forward

Integrating cutting-edge data science with on-the-ground enforcement isn’t just a tech upgrade—it is an absolute necessity for the future of landscape rewilding and species protection. We are incredibly proud of Jake and the entire EarthRanger team for earning this well-deserved global recognition on the pages of Fortune.

As a community, your support allows us to champion these frontrunner technologies. The future of conservation isn’t just about fighting to stop the loss; it’s about building a world where a thriving planet is recognized as our most valuable asset.

*** 👉 Click Here to Read the Full Fortune Magazine Feature

Donate

Fran Duthie > President and Co-founder, Elephanatics

#EarthDay2026

An Economy for Elephants: Thriving in a Biodiverse World

By Tessa Vanderkop, Director of Elephanatics

Elephanatics Foundation - Free elephant conservation lesson plans, toolkits for teachers, and persuasive essay resources.

On this Earth Day, I find myself looking back at a time when the state of our world—and the slow elimination of elephants—felt like a reason only for tears. For years, I held a deep love for these intelligent, social, and ecologically vital beings, yet the problem always felt too vast for one person to change.

The statistics are horrifying and by now well known.  Every 15 minutes an elephant is poached for its ivory (15,000 to 20,000 annually). The precipitous population decline from approximately 1.3 million in 1970s to 350,000 today puts them at risk of extinction within the our generation.

When the team at Elephanatics and I co-led the Ivory-Free-Canada campaign, it took years of collective effort to tighten Canada’s outdated ivory regulations. That dedication paid off in November 2023 when the government announced historic amendments to the Wild Animal and Plant Trade Regulations (WAPTR). Enacted on January 8, 2024, these new laws effectively closed Canada’s borders to the import and export of raw ivory and rhino horn, and finally banned the importation of hunting trophies.

It was a meaningful victory, but a sobering one.

Because these kinds of wins,  as important as they are, remain fundamentally insufficient in the face of a much larger crisis.

A landmark 2019 report from the United Nations found that over one million species are now at risk of extinction. Human activity has altered 75% of terrestrial environments and 40% of marine ecosystems. We are degrading soils, polluting waterways, and pushing critical systems toward collapse. In the past two decades alone, half of the world’s coral reefs have been lost.

Elephants are not disappearing in isolation. They are part of a much broader unraveling with scientists warning that we’re approaching a tipping point toward potential collapse.

When we look closely at the threats facing elephants, poaching, habitat loss, human-wildlife conflict, and fragmentation, we begin to see that something much larger is happening. They are symptoms of the same underlying system: an economy built on extraction.

The very nature of our economy is based on extractive practices, known as the “take, make, waste” capital economy that focusses on profit as the key indicator of success.   If we take elephants as an example, the quadruple threats of biodiversity loss, human wildlife conflict, habitat fragmentation and poaching we can see more clearly that the economic system that we created serves the profit goals primarily of shareholders and boards and not the greater good of people and planet. The very resources that fuel this economy are limited and this shortsightedness has left us in a mess of our own making.

A redesign of our economic system is desperately required. Economic systems are created by humans and can be reengineered to align with the well-being of all.  The good news is the “well-being” or “purpose” economy is already well underway.

A purpose economy is an economy powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future.

The Canadian Purpose Economy Project was founded for exactly this reason. As we work with adjacent movements in the circular economy, clean energy transition and the wellbeing economy we can see the offramp to the   legacy economic system (current system)  that has fueled the climate and biodiversity crisis, fostered inequality, war and global instability.

Can we staunch the bleeding before it’s too late? The work that so many do to enact measures and regulations will and can help. But it won’t change the flawed foundations on which we have built the modern economy. The work I do in the purpose economy is fueled by my passion to save the world’s elephants. Let’s re-imagine an economic system where humans, our beautiful planet and yes, elephants can thrive for now and future generations

People driving change are ordinary everyday people finding something they’re passionate about and deciding to take small extraordinary steps every day to try to make a difference.

It often starts by recognizing what you are incredibly passionate about, and understanding what your unique strengths are to help advance your cause.

What are your strengths and what moves you to make the world a better place?

🐘 Elephanatics December Newsletter 🎁

"Elephanatics Foundation - Free elephant conservation lesson plans, toolkits for teachers, and persuasive essay resources."

Tis the Season!🎄

“Let us strive to learn from the past
Dare to live in the present
And have the courage to plan for the future!” 

As we venture into the Christmas Season we have some good news we want to share with you!

📢 Victory for Responsible Conservation: Rewilding Guidelines Published!

We are thrilled to celebrate a massive achievement led by our Director, René Beyers, at the IUCN World Conservation Congress. After dedicated work and advocacy, the crucial Rewilding Guidelines have been officially published! These guidelines are vital for ensuring that conservation and reintroduction efforts are ethical, responsible, and effective, setting a high standard for global biodiversity initiatives. René’s hard work has cemented Elephanatics’ leadership in science-based conservation policy.

📝 A Voice for Elephants at CITES-CoP20

Some great news coming out of the CITES-CoP20 being held in Uzbekistan right now!  CITES-CoP20  delivered a crucial victory for wildlife! Elephanatics, with our coalition partners, successfully urged the Canadian delegation to oppose Proposals 13 and 14, which sought to re-open commercial ivory trade. Critically, the strong international stance was maintained, blocking all attempts, including Namibia’s proposal 13, to reopen the international ivory and rhino horn trade. This is great news for elephants! 🐘:) 

✨ Good News: Amboseli’s Elephants are Thriving!

We were delighted by the recent reports confirming a significant increase in the elephant population in Kenya’s Amboseli National Park! This positive trend is a beacon of hope and a testament to the hard work of conservation partners, rangers, and local communities who protect this vital ecosystem. Every successful breeding season and every protected herd reinforces the mission we all share.

📚 New Lesson Plan for Educators!

We are excited to announce the launch of a new educational resource for teachers and educators: “Giants and Guardians: A Global Conservation Comparison.” This lesson plan is designed for Grades 6-8 and compares elephant conservation challenges in Africa with parallel issues facing iconic wildlife in Canada and the United States. We encourage all educators to review this resource and bring global conservation awareness into the classroom! Find all our lesson plans at elephanatics.org/education 

🎁 Shop & Save an Elephant This Season!

As you begin your holiday shopping, remember that you can support Elephanatics without spending an extra dime!

Visit our Teespring line today and purchase apparel, mugs, and more. 100% of every sale goes directly back to our conservation, education, and action initiatives, helping us fund the critical work you read about above.

Thank you for your continued support and passion for elephants. Wishing you all a safe start to December filled with laughter and joy for the festive season, and may the New Year bring continued success and prosperity for you all!

“Have a heart that never hardens, and a temper that never tires, and a touch that never hurts.” Charles Dickens 

The Elephanatics Team 🎁🎄

 

🐘 Elephanatics | November 2025 Newsletter

November: The Global Battle for Elephants is On!

 Support Through Giving Tuesday December 2nd

"Elephanatics Foundation - Free elephant conservation lesson plans, toolkits for teachers, and persuasive essay resources."Photo credit – Francine Lebel-Carruthers

Greetings from the herd at Elephanatics!

For over a decade, we at Elephanatics Foundation have been powering bold elephant advocacy across Canada and Africa. Our mission is clear and drives everything we do: educate, conserve, and take action for elephants and the ecosystems they inhabit.

Why Elephants Matter

How We Take Action: From Savanna to Policy Table

  • Frontline Conservation: Our sustained partnership with the Mara Elephant Project  (MEP) in Kenya connects your support to life-saving work, including funding anti-poaching patrols, utilizing GPS collars for real-time tracking, and implementing human-elephant conflict mitigation strategies.
  • Historic Policy Win: We lead influential policy campaigns — for example, the Ivory-Free Canada coalition that successfully implemented a historic ban on the elephant ivory trade in Canada in November 2023. Read more here
  • Public Awareness: We provide educational resources and raise public awareness, making elephant protection a cause people can engage with, not just observe. Find resources here
  • Fundraising & Amplification: We actively fundraise for specific, high-impact conservation needs (like our World elephant Day support for MEP’s Loita Forest project). Critically, for Giving Tuesday on December 2nd, we will amplify MEP’s urgent field work across our channels, encouraging our supporters to donate directly here to their frontline efforts.

What’s Coming Up: CITES CoP20

From November 24 to December 5, 2025, representatives from 185 countries will gather in Samarkand, Uzbekistan for the 20th meeting of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Elephanatics Foundation has submitted a position letter to Canada’s Scientific Management Authority outlining opposition arguments to Proposals by African countries wanting to reopen the ivory trade. The cost to elephants for any renewed trade would be catastrophic, as a legal market would inevitably provide cover for illegal poaching, creating a devastating surge in demand that would once again drive elephant populations toward extinction.

Ongoing Policy Work

We continue to work in collaboration with other global NGOs, sending letters to MPs and Federal Ministers regarding the urgent need for an additional Protocol to the United Nations Convention against Transnational Organized Crime (UNTOC) to tackle the illegal wildlife trade.The 13th session of the Conference of the Parties (CoP) to the United Nations Convention against Transnational Organized Crime (UNTOC) is scheduled to take place in October 2026 in Vienna, Austria. We will continue to advocate on this critical topic more aggressively.

A Final Call to Action

Elephanatics Foundation is turning the tide for elephants — from classrooms in Canada and the US to the savannas of Africa — by merging education with on-the-ground conservation and policy power. With the global spotlight shifting to the critical negotiations at CITES CoP20 this November, the time to support organizations working against the reopening of the ivory trade is critical. This makes Giving Tuesday (December 2nd) an excellent time to provide the vital funds these organizations need to continue their advocacy work and protect the future of the species. Donate directly to MEP’s frontline efforts here.

Thank You

We thank you for being a committed Elephanatics follower. Whether through sharing our posts or donating on Giving Tuesday, December 2nd, you are a vital partner in our fight to secure a future free of the ivory trade. We are deeply grateful for your continued advocacy and support.

🐘 The Elephanatics Team 

Don’t forget to follow us on our other social media platforms: https://linktr.ee/elephanatics

 

Elephanatics Newsletter July 2025

The Elephant Days of Summer!

Summer is here, a time for relaxation and reflection.  Here are some wins and good news on our radar for our elephant lovers!

The Fran Duthie African Elephant Conservation Scholarship application for 2025 is now open and will be administered by the Mara Elephant Project. Accepting applications until the end of July, this scholarship provides financial support, and hands-on training for Kenyan students. The scholarship is intended for students pursuing conservation or a related field. The goal of this scholarship is to provide financial support to Kenyan nationals acquiring a technical certificate, undergraduate or postgraduate degree in an area related to conservation and the protection of wildlife. Alongside the financial support, this scholarship will provide practical experience to the scholar during their studies by undertaking a 1-month internship with a Kenyan conservation organization. 

Apply today -> https://buff.ly/haSKLIw

We’re thrilled to share that The Mara Elephant Project is currently hosting recipient Mary Wangari at HQ  for a one-month internship. Read more here.  

It takes a village! A big elephantine thank you to Vegan Supply for once again letting us be their ‘jar donation’ recipient for the month of June. With their support we were able to raise funds to support our education and conservation programs. Vegan Supply is one of North America’s largest vegan online marketplaces.

Mark Your Calendars! August 12th is World Elephant Day!

#worldelephantday is a day that brings the world together to help elephants. This year Elephanatics is partnering with the Mara Elephant Project for WED to raise awareness and funds for the Loita Forest that forms the eastern part of the Greater Mara Ecosystem and is home to not just elephants but many rare species. The virgin, old-growth, afro-montane forest is one of the most beautiful and intact forests in East Africa. The forest faces significant threats, particularly from current subdivision of communal to private title deed ownership. This subdivision is causing land use change which accelerates the destruction of the forest jeopardizing the wildlife residing within and the surrounding rangelands. Your much needed donations will be matched and will fund critical activities to protect this area. Donate here. 

Advocacy Alert

Working in collaboration with other global NGOs the Elephanatics team has sent letters to MPs and Federal Ministers regarding the urgent need for a global agreement, taking the form of an additional Protocol to the United Nations Convention against Transnational Organized Crime (UNTOC) to tackle the illegal wildlife trade.
Supporting the work of Global Initiative to end Wildlife Crime, Elephanatics will continue to engage and advocate for urgent action to be taken to bring to fruition a global treaty to combat the illegal trade by integrating offences into international criminal law. Read more here.

Fun Fact!

How can you tell the difference between elephant and mammoth ivory? To save elephant populations from extinction, the international community banned the sale of their ivory—but selling mammoth ivory remains legal, and the two are difficult to tell apart, especially for non-experts. This leaves a possible loophole for sellers of poached ivory to exploit. Now stable isotope analysis could provide a cheap, rapid option to speed up sample screening and stop the sale of elephant ivory! Read more here.

(Photo credit: Unsplash CCo Public Domain)

Enjoy the rest of the summer everyone!

Elephanatics Team

Elephanatics May 2025 Newsletter

A Gentle Rumble from Elephanatics 

Greetings Elephant Enthusiasts!

In Vancouver, the days are getting longer, bursting with spring green, and across the globe magnificent elephants continue their ancient journeys. Elephanatics works hard to encourage education about these amazing creatures within schools, the community, and online. We believe that understanding these incredible creatures is the first step towards protecting them. Join us as we explore the fascinating world of elephants!

This Month’s Focus: The Power of Memory

Elephants are renowned for their incredible memories, and it’s more than just folklore! Their complex social structures and survival depend heavily on their ability to remember vital information.

  • Watering Holes and Migration Routes: Elephants can recall the locations of distant watering holes and traditional migration paths, knowledge passed down through generations. This is crucial for navigating vast landscapes and surviving in challenging environments.
  • Social Bonds: They recognize family members and other individuals within their social groups, even after long separations. This memory underpins their intricate social lives and cooperative behaviours.
  • Threat Recognition: Elephants can remember specific threats, such as the scent or appearance of predators or past encounters with humans, allowing them to react appropriately and protect themselves and their young.
  • Learning and Adaptation: Young elephants learn essential survival skills by observing and remembering the actions of their elders, highlighting the importance of matriarchal knowledge.

Did You Know? Studies have shown that elephants can even differentiate between the voices and scents of different human groups, potentially remembering those who pose a threat versus those who are harmless.

Conservation Corner: Understanding Habitat Loss

One of the biggest threats facing elephants today is the loss and fragmentation of their natural habitats. This month, we want to shed light on why this is so critical:

  • Shrinking Spaces: As human populations grow and land is converted for agriculture, infrastructure, and development, the areas available for elephants to roam freely are shrinking.
  • Increased Conflict: Habitat loss often leads to increased encounters between elephants and humans, resulting in conflict over resources and safety for both.
  • Disrupted Migration: When traditional migration routes are blocked, elephants can be cut off from vital resources like water and food, impacting their survival.
  • Ecosystem Impact: The loss of elephant habitat also has a ripple effect on entire ecosystems, as elephants play a crucial role in maintaining biodiversity. They are a keystone species.

Upcoming Events:

  • Our African Elephant Specialist, Dr Rene Beyers, will be giving an online presentation May 23, with Exploring by the Seat of Your Pants, VP of Education, Jesse Hildebrand. Don’t miss this exciting educational broadcast on Rewilding and its global importance in saving wildlife and ecosystems!

Wildlife Conservation Conferences / Symposiums coming up in May and July:

  • Canadian Environmental Crime Symposium (CECRN) (May 8th and 9th – 9am-5:30EDT) Launch of the first CECRN. Presented online or in person. Topics include transnational environmental crime, organized crime and environmental crime convergences, poaching, trafficking, crime journalism and more. Registration is free. https://lnkd.in/ere2pB2S
  • Global Conference on Environmental and Biological Science (GCEBS) (May 16-18, 2025): Taking place in Vancouver, Canada. This conference covers a broad range of topics, including conservation biology and biodiversity conservation. To be held at The University of British Columbia, located at 800 Robson Street, Vancouver, BC V6Z 3B7, Canada, in Room C215. 
  • Annual International Conference of the Wildlife Disease Association (July 27 – August 1, 2025): This conference focuses on wildlife health and its connection to conservation. Held at 720 Douglas St, Victoria BC, V8W 3M7, Canada.

What Can You Do? Supporting organizations like Elephanatics helps fund initiatives that work to protect and restore elephant habitats through anti-poaching efforts, community engagement, and advocating for conservation policies such as rewilding. 

Get Involved!

  • Share the Knowledge: Help us spread awareness by sharing this newsletter and facts about elephants with your friends and family.
  • Follow Us on Social Media: Stay up-to-date with our latest news, photos, and educational content on Facebook / Instagram / Threads / X and our website elephanatics.org
  • Join our community of dedicated elephant advocates! We need volunteers of all kinds! Contact us @ elephanatics.org/volunteer
  • Consider a Donation: Your contribution, no matter the size, directly supports our educational programs and conservation efforts. Visit elephanatics.org/donate
  • OR donate to the Fran Duthie African Elephant Scholarship. The goal of this scholarship is to provide financial support to Kenyan nationals acquiring a technical certificate, undergraduate or postgraduate (Masters or PhD) degree in an area related to conservation and the protection of wildlife. Donations go to maraelephantproject.org/donate

Thank you for continuing to be a vital part of Elephanatics community. Together, we can ensure a future where elephants thrive.

Until next time, enjoy the longer days and sunshine!

The Team at Elephanatics
elephanaticsinfo@gmail.com

BRING A WILDLIFE RANGER OR RESEARCHER INTO YOUR CLASSROOM!

It’s Back To School and we have some great news for all educators!

Elephanatics and Mara Elephant Project are offering educators a unique opportunity to invite via Zoom a Mara Elephant Project ranger or researcher into your classroom. Students will have the chance to interact with a Kenyan conservationist and learn more about the work they are doing to protect elephants and their habitats in the Greater Mara Ecosystem.

Go to link below to book your spot today and share with fellow friends, teachers and educators!

"Elephanatics Foundation - Free elephant conservation lesson plans, toolkits for teachers, and persuasive essay resources."

Educational Resources

FREE and FUN – Elephant Lesson Plans for Teachers and Educators

Download –  Elephanatics Education Brochure"Elephanatics Foundation - Free elephant conservation lesson plans, toolkits for teachers, and persuasive essay resources."

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

#WorldEnviornmentDay June 5th, 2023 #BeatPlasticPollution

June 5th is #WorldEnvironmentDay

The theme of World Environment Day 2023 is to focus on solutions to plastic pollution. #BeatPlasticPollution 

Plastic is being consumed in large amounts by elephants primarily in Asia and India largely due to increased population growth which has caused habitat loss, fragmentation, and forced elephants to search for food in unhealthy places.

As this video  will explain, in Sri Lanka alone, elephants have been found to consume enormous amounts of plastic from toxic waste sites causing them a horrific painful death. In India, elephants consume plastics from nearby village dumps and transport them deep into forests. 

85 percent of waste found in elephant dung in the town of Kotdwar, India, was plastic. This has a cascading effect on other animals feeding off their dung and is a leading concern of what the effects of plastic are on land ecosystems. 

Because elephants are prolific seed dispersers and a keystone species responsible for the ecosystems in which they live, plastic is a grave danger to all species involved in the chain reaction.

The Organization for Economic Co-operation and Development (OECD) has stated that the amount of plastic that is produced annually is set to triple by 2060, driven by rising populations and income. 

In their report they propose concrete policies that can be implemented along the lifecycle of plastics that could significantly curb, or even eliminate, plastic leakage into the environment. What can we all do to expedite some of the initiatives and policies outlined in this report? 

Set a personal #Goal to help end #PlasticConsumption and #BeatPlasticPollution 

  • Adopt a circular lifestyle. … meaning reuse the waste that you produce instead of filling up landfills and oceans and exploiting raw materials.
  • Rethink your fashion and laundry choices…buy second hand.
  • Make sure your toiletries are plastic-free.
  • Say “no” to plastic when shopping. … take your own bag!!
  • Don’t accept plastic containers for takeout … approach owner of business and encourage them to purchase cardboard takeaway containers … a great example of environmental, social, and governance strategy (ESG) is Snooze, a restaurant who has been a leader in ESG for years. Support restaurants like this who are making necessary transitions for a healthier planet!
  • Roll up your sleeves and get cleaning. … volunteer with an organization who does plastic clean up.
  • Recycle!
  • Join the UN Environment Programme’s (UNEP’s) Clean Seas campaign.
  • Support an elephant conservation organization – Elephanatics – whose core values and beliefs are:

SustainabilityEnvironmental and social sustainability are our core values and is reflected in    the work we do and how we do it.
Professionalism – Being transparent, accountable, and responsible for all we do within      our organization and how we project that through the work we do.
Community – Our community of social media followers, partners, and volunteers are key      components in achieving our goals of spreading awareness and holding fundraising events. Education is key to change and must be done in a compassionate, environmentally friendly, manner.

Enjoy World Environment Day by setting a goal to make the world a better place for all of us, especially elephants! 

 

#EarthDay2023 #InvestInOurPlanet

#EarthDay is April 22nd. What are your plans to #TakeAction and #InvestInOurPlanet?
For the next 4 days we will share our initiatives and offer some helpful suggestions on how you can support our beautiful blue planet!
The theme for Earth Day 2023 is “Invest In Our Planet.” This year’s theme focuses on engaging governments, institutions, businesses, and the more than 1 billion citizens who participate annually in Earth Day to do their part — “everyone accounted for, everyone accountable.”
Some Ideas to get you started:
• Help support pollinators such as mason bees:
• Start your own neighbourhood plastic clean up initiative by:
1.) Avoiding single-use plastics such as straws and plastic take
out containers
2. Not forgetting your cloth bag to go shopping
3. Replacing plastic food storage containers with glass or steel containers.
• Plant a Tree! But not just any tree. Check with your local garden store or arborist for a tree that will benefit your local ecosystems
• Use Wildflowers and Native Plants
• Reduce pesticides in the garden
• Reuse old pots in the garden
• Recycle water in the garden
• REWILD- Some suggestions in this article: https://bit.ly/3Ldawlh